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With all my heart do industry | to strengthen innovation drive Smooth inside and outside the binary

Recently, one of the company's R & D projects entered the fifth "create Fujian" competition provincial competition, Jinjiang is the only one into the provincial competition project. Then came the good news that it was identified as the "international famous brand that Fujian Province has focused on cultivating and developing". Little drops of water wear away a stone in a day. Behind the outstanding achievements are 31 years of devotion to industry, perseverance in scientific research and innovation, and keen insight into the market.

2022/09/02

Yoana umbrella good things.


Recently, one of the company's R & D projects entered the fifth "create Fujian" competition provincial competition, Jinjiang is the only one into the provincial competition project. Then came the good news that it was identified as the "international famous brand that Fujian Province has focused on cultivating and developing". Little drops of water wear away a stone in a day. Behind the outstanding achievements are 31 years of devotion to industry, perseverance in scientific research and innovation, and keen insight into the market.



The independent innovation

Progress together with umbrella industry


31 years by technical innovation and manufacture folding umbrella, Yoana umbrella owns from the design, research and development to the research and development of rolling steel, plastics, umbrella, fabrics and accessories supporting the industrial chain, such as folding umbrella 2 billion cumulative production of sunny or rainy, products are exported to Russia, Italy, the United States, Ethiopia, Bangladesh and other global more than 50 countries and regions.


Step by step, Yoana Umbrella has walked out of a whole industrial chain supporting the development of the road, has practiced a strong manufacturing skills and the pursuit of excellence.


Research and innovation is the secret of "overtaking on curves". Long-term continuous investment in research and development helps  Yoana to continuously upgrade its production and manufacturing, and continuously optimize product quality, technology iteration, technology content, intelligent innovation, new materials and other aspects. Through the introduction and upgrading of equipment and research and development innovation,  Yoana has 7 invention patented technologies and more than 160 patented technologies and honors in scientific and technological innovation and development.



Making progress together with the umbrella industry, during the epidemic period, many scientific research projects of Yoana umbrella industry won municipal, provincial and national honors. In 2021, the overall R&D investment accounted for more than 5% of sales, and this year's R&D investment will continue to increase. We will strictly control every process and insist on doing a good job for every umbrella.


The brand strategy

Smooth circulation at home and abroad


On the basis of the cultivation of internal skills, in order to further enhance the international competitiveness of the brand, Yoana Umbrella has launched the B2B brand strategy and defined the positioning of "global folding umbrella manufacturing expert and leader".


"Folding umbrella OEM" has always been the main business and advantages of Yoana Umbrella . The company will firmly grasp the two signboard of leading technology and manufacturing advantages, fully implement the "focus on OEM business", and create the world's first brand of folding umbrella manufacturers with more efficient "modern management".


Wang Xiangpeng, general manager of Yoana Umbrella , said that Yoana Umbrella , based on Jinjiang Dongshi "Chinese umbrella City", will continue to maintain the production and manufacturing advantages, and strive to build the OEM brand of "the world's largest folding umbrella manufacturing enterprise", and continue to innovate and upgrade around the "manufacturing brand".


As a global folding umbrella OEM manufacturer, Yoana Umbrella  focuses on OEM positioning, creating a "manufacturing brand", with brand strategy, smooth domestic and foreign double circulation. Both online and offline, both at home and abroad, "two legs" parallel, continuous pioneering and innovation, do a bigger "folding umbrella manufacturing". In technology, for example, iteration, the respect such as technology, intelligent manufacture strengthen constantly, continuously optimize the OEM development cycle, product quality, speed, delivery cycle, style design, etc, providing customers with "made in the best quality and service", to help customers achieve "made the fastest response and the lowest comprehensive cost of service".


Equity incentive

Talent retention drives creativity



Has always been adhering to the "talent is the first resource" concept, optimal Yoana Umbrella  set a number of long-term incentives, to play good people "combination", hard strong-built ", and choose, yukon, gather and review "to serve the entire chain, around the" six principles ", a chart, on the target task backward equity incentive retention. At present, the first batch of technical and technical experts are being selected to accelerate the promotion of the "talent to strengthen the enterprise" strategy and the construction of "government, enterprise, school, industry, education and research base".


Yoana Umbrella advocates the concept of keeping people in mind, strengthens the sense of honor and gain of talents, and highlights the contribution of talents to give share incentive. At present, the relevant core talents have been given a certain amount of equity as incentive. At the same time, fully support the willingness of talents to develop independently, jointly build an innovation experiment platform, and allocate some shares of the innovation experiment platform to leading talents.


In addition, the company allocates special funds every year to strengthen the construction of "industry leading talent team", focusing on strengthening the cultivation of professor-level senior engineers, senior engineers, doctoral talents, especially all kinds of high-level talents.


Looking back at the 31-year struggle process of Yoana Umbrella, while adhering to the industry, continuous innovation and leadership, has always been deeply committed to the umbrella industry, and continues to surpass itself. In the future, Yoana Umbrella  will continue to firmly believe, stick to the industry, and contribute to the development of high quality.


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