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Wang Xiangpeng, general manager of YOANA, was elected the first president of Jinjiang Umbrella Industry Association

On June 18th, Jinjiang Umbrella Industry Association was established and the inaugural ceremony of the first supervisor was held. Wang Xiangpeng, general manager of Fujian Yuanna Umbrella Industry Technology Co., LTD was elected the first president. The launch ceremony of Haixi Smart Innovation Online and the 3rd China Umbrella City Cup International Umbrella Creative Design Competition was also held.


2022/08/17


On June 18th, Jinjiang Umbrella Industry Association was established and the inaugural ceremony of the first supervisor was held. Wang Xiangpeng, general manager of Fujian Yuanna Umbrella Industry Technology Co., LTD was elected the first president. The launch ceremony of Haixi Smart Innovation Online and the 3rd China Umbrella City Cup International Umbrella Creative Design Competition was also held.



"Jinjiang Umbrella Industry Association is an open and inclusive platform. The association will gather the advantages of Jinjiang umbrella industry, promote the continuous leap-forward development of Jinjiang umbrella industry, inherit and carry forward the" Jinjiang experience ", and contribute to the new round of high-quality development of Jinjiang. "Jinjiang Umbrella Industry Association Chairman Wang Xiangpeng said that service is the fundamental and purpose of the association, will assume the role of a bridge, take the initiative to solve problems for members, to protect the legitimate rights and interests of members. Jinjiang Dongshi is known as "China's umbrella City", and the industrial cluster has a profound heritage. Centering on continuing to polish the name card of "China's umbrella City", the association will carry out a series of activities. For example, to build the "Chinese umbrella City" talent station; Establish a "research and development innovation center" to strengthen industry-university-research cooperation; Through the building of industrial museum, gather the national industry, chain, etc.



There are three umbrellas in the world, one made of Dongshi.


Jinjiang system umbrella company covers in the cold rolled steel plates, bone salt pieces, rod production, umbrella stand assembly, molding umbrella, umbrella cloth weaving, finished product umbrella full industrial chain link, to steel, small to a spring, screws can be found quickly in jinjiang east stone factory, association members cover system umbrella industry upstream and downstream enterprises and related services.


Over the past 40 years, in Jinjiang Dongshi Town, the umbrella industry has been built from scratch, from having to whole, from whole to excellent, and has realized the whole industry chain "made in Jinjiang". "There are three umbrellas in the world, one made of Dongshi." At present, Dongshi has more than 50,000 employees in the umbrella industry, with an annual output of nearly 600 million of all kinds of finished umbrellas. It is the largest production and export center of umbrella products and raw and auxiliary materials in China. Its annual output and export volume are among the top in China, and its products are exported to more than 150 countries and regions. Under the efforts of the whole industry, Jinjiang Dongshi umbrella industry has realized a countertrend growth.




Thanks to the continuous investment in research and development, in recent years, Dongshi Umbrella has launched one after another "explosive products" to seize the wind of the domestic consumer market upgrading. "Three fold from open umbrella" takes the lead, not only that, Dongshi umbrella enterprise is bold to use new materials, so that the product functionality and aesthetics have been strengthened. The use of glass fiber materials is one of the typical, occupying 90% of the domestic market glass fiber finished umbrella share.



The practitioners are younger, with the post-80s generation accounting for more than 95%


The current Jinjiang Dongshi umbrella industry, not only the "single product champion" drives the share of the domestic market, the industry practitioners are also young, the post-80s account for more than 95% of the industry. Since 2010, Dongshi umbrella industry has been continuously joined by young forces. Not only are there new young entrepreneurs, but also many "second generation" have begun to take over the "baton" and contribute their talents to the development of the industry.



It is especially worth mentioning that Dongshi Town Zhendong Development Zone, Dongshi umbrella industry e-commerce industry museum is stepping up the interior decoration. This is the recent initiative of Dongshi Town, dominated by the Party Committee and government, to cultivate and expand the e-commerce platform of the umbrella industry and help Dongshi umbrella speed up the opening of the domestic market. After the completion of the venue, it will attract umbrella enterprises to display in the pavilion, and connect with Alibaba 1688 platform and related exhibitors, regularly hold clear umbrella exhibitions, build a network broadcast base and product selection platform, and increase the share of Dongshi umbrella in the domestic market.


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