Industry Dynamics
VR

The expansion of demand for outbound consumption stimulates umbrella consumption

According to the Top 10 Global Consumer Trends 2023 released by Euromonitor Research Institute, chaotic life patterns in recent years have made consumers crave real, normal offline experiences and activities. Statistics show that shopping and outdoor experiences will pick up after 2023, and consumers want to return to authentic social and interactive ways, which is a significant opportunity for the umbrella industry.

April 17, 2023

According to the Top 10 Global Consumer Trends 2023 released by Euromonitor Research Institute, chaotic life patterns in recent years have made consumers crave real, normal offline experiences and activities. Statistics show that shopping and outdoor experiences will pick up after 2023, and consumers want to return to authentic social and interactive ways, which is a significant opportunity for the umbrella industry.


On the one hand, with the rise of outdoor activities, umbrellas are widely used in outdoor activities, such as hiking, camping, etc., thus becoming one of the indispensable accessories, which also promotes the growth of the umbrella industry market. On the other hand, in the shopping experience, umbrellas have become an important practical item, especially in the rainy season or the changeable climate area, umbrellas are one of the necessities at every corner. As consumers return to the offline shopping experience, the umbrella industry market will have more opportunities to showcase itself.


                 
                 


Facing the opportunities, Yoana umbrella industry through continuous innovation and improvement of product quality, continuous innovation, pay attention to the umbrella design beauty and personalized, to create attractive appearance and color, in order to gain advantages and development space in the fierce competition in the market.


In addition, Yoana Umbrella industry can also combine technology and design, launch mechanical braking umbrella, light change umbrella and other innovative products, improve user experience, to meet the needs of different consumer groups.


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