Why does Dongshi Umbrella “explode” frequently?

By the East stone umbrella enterprises to create the flashlight umbrella handle umbrella, the market share is as high as 90%. This is after the automatic opening and retracting umbrella, fiber umbrella frame umbrella, Rolls Royce net red umbrella, East stone umbrella again a popular product.

According to reports, the product peak of the industry a month demand for 200,000 dozen, from Jinjiang Dongshi products account for 90%, the country’s businesses to Dongshi manufacturers to take goods, the terminal product in Tmall, Taobao, Douyin and other online platforms are extremely popular, become a net celebrity single product.

In the past 3 years, many industries have entered the stage of slow growth or even stagnation, however, Dongshi Umbrella industry with the “rotating flashlight umbrella handle umbrella” innovative product, achieved the growth against the trend.

Dongshi umbrella industry not only occupies 90% of the national market share of flashlight umbrella handle, but also 90% of the domestic market share of glass fiber umbrellas. At present, more than 90% of the self-opening umbrellas in the market come from Jinjiang Dongshi, with annual sales of more than 2 billion yuan. Thanks to the continuous investment in research and development, in recent years, to seize the upgrading of the domestic consumer market, Dongshi Umbrella launched one after another “explosive products”.

Jinjiang Umbrella Industry Association President Wang Xiangpeng: “Dongshi umbrella industry chain has advantages, practitioners assembly technology is more exquisite. The technology of the three-fold self-opening and refolding umbrella mainly focuses on the handle, which is small and has a complex internal structure. Each handle has no less than 5 accessories, and each of these accessories needs different suppliers. There are no less than 50 Dongshi material suppliers in this category. In addition, the structure of the skeleton is also very complex, no less than 20 accessories, this kind of raw material suppliers, no less than 100 East Stone, as small as a spring, screw can be found in East Stone soon.”

According to reports, under the joint efforts of Dongshi Town and all levels of units, umbrella industry, the fourth “China Umbrella City Cup” international Umbrella creative design Competition will be launched soon. Industrial design will further help the East stone umbrella industry continuous innovation and upgrading.